In November of 1996, Planet Bike was founded in Madison, Wisconsin. In many ways, Planet Bike began as a social experiment that dedicated itself to doing business in a different way. Instead of being just another company that develops and sells products with profit as its end goal, Planet Bike wanted to help bring about positive change for people, their communities, and the environment.

Despite being a simple machine, we have always believed that the bicycle has great potential to help improve the world and the lives of the people in it. From the start, we have embraced an alternative corporate purpose which seeks to help get more people on bicycles by making our communities friendlier places for the self-propelled. By donating time, resources, and profits to causes that promote and facilitate bicycle usage, we hope we are making an impact.

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